Podcast PR Package
This package is designed for podcast hosts, solopreneurs or small to mid-size businesses to take advantage of specific guest sourcing processes podcasters have in place. We identify 2 pitch angles that allow us to pitch according to the format of most shows in your niche and take advantage of existing media relationships whenever possible (as well as building new ones for recurring invitations).
What you see is what you get
- (90 minute) Onboarding call and playbook to received all background information on your company and you as a spokesperson
- Once we received the playbook from you. A high-touch strategy will be developed alongside 2 main topics to pitch based on your differentiating factors, story and industry trends
- Custom list of shows for each angle. (Not all angles are pitched in the same proportion. We analyze success metrics to prioritize or retire certain angles)
- Whenever possible, leverage lead magnets by creating associated pitch angles that will generate interest and traffic back to your site.
- Select a list of priority podcasts to start an initial momentum (We do this to improve the likelihood of securing larger shows later down the road)
- Weekly update reports with booked opportunities, leads, declines and overall pitches sent
- Complete booking management, including scheduling and providing background information to the podcast host.
- Media briefings to prepare you for every interview
- We aim to provide 1 to 2 booked interviews per month (Results are not guaranteed)
Our clients have been featured here
Traditional PR Package
This package is designed for established entrepreneurs and business owners, experts in their field or mid to top-tier companies. This package aims to build up your thought leadership profile and improve brand awareness through guest articles, featured interviews, quotes,, speaking events and award submissions.
Each result will have backlink to your website to boost your SEO profile and improve online visibility on search engines.
What you'll get
- Onboarding materials and playbook will be send to you to have all the necessary background information on your company and you as a spokesperson
- Once we received the playbook from you. A traditional media strategy will be developed, consisting on monthly angle based on industry trends, new products/services or developments within the company to have a pitching cadence that keeps up with the constantly changing interest of journalists, editors and readers.
- Custom list of publications per pitch per month with up to 1 revamp per month.
- Bi-weekly check-ups and brainstorming session
- We’ll monitor journalists' requests daily and identify relevant stories to put you forward as an expert source.
- Complete relationship management with the media, including article logistics, scheduling interviews and monitoring content publication.
- We aim to provide 1 guest article request per month (Results are not guaranteed)
- 1 article written by a ghost writer is included each month. A call with the writer will be booked for you to share first-hand insights to ensure the content of the article is what the editors are expecting (Additional results will require an additional fee or the client can provide the article directly)
Our clients have contributed content to:
Full-Scope PR Package
This package consists of everything included in both the podcast and traditional PR packages at a discounted price.
Additionally, You’ll receive an SEO audit of your site every 6 months with optimization opportunities, competitor analysis and an overview of your website’s visibility to track your domain authority and performance on search engines.
Additionally, You’ll receive an SEO audit of your site every 6 months with optimization opportunities, competitor analysis and an overview of your website’s visibility to track your domain authority and performance on search engines.
Podcast Planning Intensive
This package is built for those a bit clueless on how to get started with podcast PR but have the resources to handle outreach on their own.
The goal of a Podcast Planning Intensive would be to give you a full "under the hood" view of how to make a podcast pitching plan and teach you how to execute it yourself, from pitch writing to outreach to landing interviews that help you test your messaging. This package includes:
The goal of a Podcast Planning Intensive would be to give you a full "under the hood" view of how to make a podcast pitching plan and teach you how to execute it yourself, from pitch writing to outreach to landing interviews that help you test your messaging. This package includes:
Custom-made templates to set you up for success
- Onboarding exercises for you to complete before our scheduled strategy call, so we can make the most of our day together
- A 90-minute co-working session, where we brainstorm podcast pitch angles and start developing the pitch list with your input
- Development of a custom podcast pitch list that includes 30 podcasts, delivered with contact information and profiles
- Development of 2 pitch angles to go along with your custom pitch list
- Development of a follow-up email and guidance on follow-up best practices
- Tips and best practices for pitch customization
- Creation of a podcast media kit
- A pitch tracking spreadsheet and recommendations to help your team streamline the booking process
- 30-days of support once the podcast outreach program is delivered via Voxer or WhatsApp (flexible to begin when you plan to start pitching)